Friday, June 29, 2007

Quigo, a serious alternative for Google's Ad-Sense, Preparing for IPO


Globes Online reports that Quigo, the NYC and Israel based online contextual ad technology provider, is preparing for a Nasdaq IPO in early 2008.

Quigo has raised $30 million from Institutional Venture Partners, at a company value of $250 million, as part of the preparations for the offering, it says. It closed a $5 million first round in 2004.

By providing a real alternative to Google's ad product, Quigo has earned a place amongst publishing giants such as,, Time Inc, using a custom-version of Quigo's service across their site portfolio. Time and Quigo estimate ad revenues through this cooperation to be over $100 million in the first three years of the partnership.

The company's flagship product, Ad Sonar is a content-targeted advertising network that connects publishers and advertisers through an auction-based, pay-per-click marketing platform. Using Ad sonar advertisers can see the specific pages on which their ads will appear – usually on the best, most popular sites in their category. The product has been making steady gains in the contextual ad market since 2005.

Quigo was co-founded by Yaron Galai, now the company's Senior Vice President and Oded Itzhak, who developed the propietary technologies.

Below is a recent two-part interview with Michael Yavonditte, Quigo's CEO, courtesy of
Part 1:

Part 2:

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At 1:10 AM, Blogger Arek said...

Google Adsense is a very profitable program but there are times when its worthwhile to explore an Adsense Alternative. I am using PeakClick. PeakClick's goal is to make you as successful as possible in all your pay per click efforts. It offers its publishers the highest bids in the PPC industry, with their system set up to receive bid offers from 12 other companies, PeakClick can choose the highest paying offers and pass them easily to you. PeakClick also has some of the highest payouts. Publishers receive 70% of the revenue generated each month. PeakClick even has a three level affiliate program. You can receive 5% of the affiliate's income you refer, plus 2% of any affiliates they refer and 1% of any affiliates income the second tier of affiliates refer. PeakClick is rated as having some of the best technology available to serve relevant ads. This translates into higher click through rates and the ability to maximize revenue easier. Want more reasons to join, here are just a few: Sign up is free, Extremely easy to set up and implement, Real time statistics, One of the highest pay out rates in the industry (70%), One of the top affiliate programs (earn commissions on 3 separate sales levels), Get paid every 15 days, High quality customer service and technical support. You can register here.


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